The ‘MENA Natural Mineral Water Market Size, Share, Price, Growth, Demand, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the MENA Natural Mineral Water market, assessing the market on the basis of its segments like sizes, distribution channels, and countries.
The key highlights of the report include:
Market Overview (2018-2028)
- Forecast CAGR (2023-2028): 9.80%
A major factor driving the MENA natural mineral water market is the rise in the tourism sector in the region owing to its rich history, diverse landscapes, and cultural and religious aspects. The hot and dry climate of the region bolsters the demand for mineral water during travel, which can be purchased at any convenience store or supermarket.
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The popularity of less than 1 litre mineral water is another factor that boosts the market growth. This popularity stems from its convenient size and portability, which enables individuals to easily carry it in their backpacks or handbags. Furthermore, it is also preferred by tourists seeking a lightweight water bottle during transportation.
Supermarkets and hypermarkets are also expected to contribute significantly to the MENA natural mineral water market as they offer stocks of packaged water in different brands, sizes, and packaging. Supermarkets and hypermarkets also offer discounts and exclusive deals, which draw the attention of the customers. Moreover, the expansion of such channels in the region boosts the convenience of purchasing mineral water.
MENA Natural Mineral Water Industry Definition and Major Segments
Natural mineral water is water that is drawn from fresh underground sources, which have not undergone any chemical treatment, making it safe for consumption. It is commonly drawn from the borewells, and it has a unique taste which varies depending upon the different mineral compositions of various geographical locations of underground sources.
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On the basis of size, the market is classified into:
- Less than 1 Litre
- 1 to 2 Litre
- More than 2 Litre
Based on distribution channel, the market is segmented into:
- On Trade
- Supermarkets and Hypermarkets
- Convenience Stores
On the basis of country, the market is divided into:
- Saudi Arabia
- United Arab Emirates
MENA Natural Mineral Water Market Trends
A key trend propelling the growth of the MENA natural mineral water market is the rising awareness regarding potential health hazards caused by the consumption of polluted water. This has led to the adoption of healthier choices by consumers, favouring the market. Mineral water contains minerals such as calcium, sodium, and magnesium, among others, that offer benefits like improvement of bone strength and heart health and low blood pressure.
The rise in disposable income of the local population has increased the sales of mineral water. The surging construction of hotels and resorts is also driving the sales of natural mineral water.
Moreover, the implementation of innovative measures by market players to improve the taste and quality of water is another crucial trend in the MENA natural mineral water market. With the increasing environmental consciousness, natural mineral water packaged with sustainable materials is expected to gain significant popularity in the coming years.
Key Market Players
The major players in the MENA natural mineral water market report are Nestlé S.A., Danone S.A., PepsiCo, Inc., Masafi Co LLC, Sanpellegrino S.P.A., Ain Atlas, Al Karama, National Mineral Water Company (SAOG), Nahl Water Company, and Health Water Bottling Company, among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the basis of SWOT and Porter’s Five Forces Models.
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