What is the Off-White Chicago 1

The Off-White Chicago 1 is a highly coveted and iconic sneaker that has made a significant impact on the world of streetwear and sneaker culture. Designed by Virgil Abloh, the founder of the luxury streetwear brand Off-White and the artistic director of Louis Vuitton’s men’s wear collection, this shoe is a part of “The Ten” collection, a collaboration between Off-White and Nike. Released in 2017, the Off-White Chicago 1 quickly gained a cult following, and its unique design and cultural significance have solidified its status as a grail among sneaker enthusiasts.

Design and Features:

The off white chicago 1 is a reimagined version of the classic Air Jordan 1 silhouette. Virgil Abloh’s design philosophy for this shoe was to deconstruct and reconstruct it with a distinct, industrial-inspired aesthetic. Some of the notable design elements include the exposed foam on the tongue, the iconic red zip tie, and the word “AIR” written on the midsole. These design choices were intended to give the shoe a raw, unfinished look that challenges traditional notions of sneaker design.

One of the defining features of the Off-White Chicago 1 is its use of text. Virgil Abloh added text to various parts of the shoe, including “AIR” on the midsole, “Shoelaces” on the laces, and quotes like “Off-White for Nike” on the inner side of the shoe. These textual elements not only serve as a design statement but also as a nod to the concept of deconstruction and transparency in design.

The shoe’s colorway is another crucial aspect of its design. The combination of white, black, and red on the Chicago 1 pays homage to the original Air Jordan 1, which was famously worn by Michael Jordan during his rookie season with the Chicago Bulls. This color scheme resonates with sneaker enthusiasts and basketball fans alike, adding to the shoe’s overall appeal.

Cultural Impact:

The Off-White Chicago 1’s cultural impact cannot be overstated. It played a pivotal role in blurring the lines between streetwear and high fashion, thanks to Virgil Abloh’s unique background in both fields. The collaboration between Off-White and Nike was a game-changer, as it brought together the worlds of luxury fashion and sneaker culture in a way that had never been done before.

The release of the Off-White Chicago 1 also marked a shift in how sneakers are marketed and sold. Nike and Off-White used innovative marketing strategies, including surprise drops and exclusive access, to generate hype and demand for the shoe. This approach set a new standard for sneaker releases and contributed to the rise of sneaker reselling culture.

Resale Value:

Due to its limited availability and immense popularity, the Off-White Chicago 1 quickly became a prized possession for sneaker collectors and enthusiasts. As a result, the resale value of the shoe soared to astronomical levels. It is not uncommon to see these sneakers reselling for several times their original retail price in the secondary market. This resale phenomenon further cemented the off white chicago 1 status as an iconic and sought-after sneaker.


In summary, the Off-White Chicago 1 is a groundbreaking sneaker that transcends traditional footwear design. Its unique blend of deconstructed aesthetics, cultural significance, and high resale value has made it a symbol of streetwear and sneaker culture. Virgil Abloh’s collaboration with Nike on this shoe challenged the norms of both fashion and sneaker industries, leaving an indelible mark on the world of footwear. Whether you view it as a work of art, a fashion statement, or a collector’s item, there is no denying the enduring impact and allure of the Off-White Chicago 1.

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